Archive for the ‘History of Toyota’ Category

Sat
4
Jun

Do you the largest ever automobile company in the world? Yea, it is the Toyota! Not surprising, everyone knows that! Thanks to Mr. Kiichiro Toyoda who started this company in 1937. So you see, where the company got its name from? Later, however toyoda was changed to Toyota. Ever got a view of Fortuner, the gigantic, monstrous SUV? It is a huge hit all over the world. The comfort and size just add to its positives along with the rest of the car. It took its own time coming to the market. Though the launch was postponed many a time, the result was not a failure! The price of Fortuner is less than that of the competitors similar models.

Toyota has built an empire and no one really needs to think twice about the quality. Innova was enough to prove what Toyota was. So Fortuna is a easy get through! It is already Toyota’s and the additional point is, it is diesel engine! Dominating the sleek and stylish exterior of the new Toyota Fortuner are well-crafted contours and fluid lines, as it boasts a grand hood scoop, quad multi-reflector headlamps and an elegant front grille design. A new creation by Toyota that truly defines a muscular profile; artfully created to exhibit the precision of design and prestige of the ultimate SUV – an awe-inspiring stance that exudes both magnificence and grandeur.

Sun
6
Feb

Toyopets were a series of small trucks and mini cars that were introduced after the end of WWII.

SA a model which was truly designed and not based or inspired from any other American cars, made it way into the markets like a breeze.

This changed the way the world had looked upon Toyota, a company that makes cars copied from other American models. Toyopets were initially designed to serve for better or efficient fuel economy as the gas prices rocketed sky high after WWII.

Other trucks like SB and Stout did fare well in the markets, however it was dropped from the American markets as the Toyopet name was ridiculed and Toyota feared that it would corrode the reputation for its other good aspects like fuel efficiency.

hybrid car – hybrid vehicle – hybrid vehicles

1997 marked the entry of the world’s first mass produced hybrid vehicle the TOYOTA PRIUS NHW10. Following the concept car strategy at an earlier Tokyo Motor Show, Prius was designed based on competing entries that came from California.

Prius was first exported to Australia, New Zealand and UK. The Ultra Low Emission Vehicle certificate from the California Air Resources Board marked the entry of Prius in the American market where it came in as PRIUS NHW11 at the rate of US$19,995.

Honda Insight proved a tough competition, although Prius had already become the most sought after hybrid now as the fuel efficiency and handling comfort was way above what was expected from the Japanese automobile.

Toyota Prius XW20 model used an all electric AC compressor and electric power steering system which made the consumers yearn for a prius where the former technology was an industry first.

Mon
10
Jan

Toyota’s automobile designs have been inspired from many American cars that were popular at that time.

Some of them are, Chrysler Airflow, DKW F7, Volvo PV60 and Chevrolet models that were available before the 2nd world war.

These designs inspired Toyota to build cars so as to appeal to the greater American market as well as to woo the American car enthusiasts present in Japan.

Their models AA, AB (Cabriolet), AC proved to be more successful models than their successors by the end of 1950s.

Toyota AA replica is still present in the Toyota Automobile Museum in Nagakute City, Japan.

TOYODA was how it was first called. Literal translation in Japanese means Fertile Rice Paddies. They started out by making automobile engines in mid 1930s. Toyota’s first product was their 3389 CC TYPE A engine. Then soon, they introduced their first passenger car Toyota AA based on Chrysler’s Airflow. Soon, they released mini cars and mini trucks to sustain the 1937 oil crisis. They became immediate hit as the small vehicles provided efficient fuel economy.

Toyota is the number one automobile company both in sales and manufacture. But their path to achieve this position is surely to be lauded as the efforts of numerous workers in and outside Japan had made this possible. Today when you ride a Toyota, you could still feel proud that you are not just driving, but leading the way.